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The 4 trends driving the flexible packaging market

The global market for flexible packaging is forecast to grow at an annual average rate of 3.4 percent over the next five years, and is expected to reach $248 billion by 2020. This dynamic packaging sector offers huge potential for technology suppliers, packaging converters and brand owners.

Flexible packaging is the most economical method to package, preserve and distribute food, beverages, other consumables, pharmaceuticals and other products that need extended shelf life. It can be designed with barrier properties tailored to fit the products being packaged and their end uses, whereas other barrier packaging formats generally provide a one-size-fits-all approach. Flexible packaging can be made in a wide variety of innovative shapes, sizes and appearances, and can include components such as handles, and opening and reclosing features such as zips and spouts.

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