Shoppers browsing the fresh meat cases in their local supermarkets have little idea of the influence they exert over the case-ready tray packaging displayed there. U.S. consumers have an uncanny, almost emotional connection to red meat that is red. We like our beef red and we like it in a seemingly bulletproof package. Both are influential quality cues that instill confidence and satisfaction. Purple meat just looks wrong, and a flimsy feeling tray is worrisome.
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