Examining the status of sustainable packaging can be tricky. The term itself has become a throw-around, and volumes could be written trying to come up with some kind of common definition.
So let’s cut to the chase and try to look at this from the user’s perspective, and treat sustainable packaging like any other. At the end of the day, adoption usually comes down to a business decision. Can the package make a difference and have a positive impact on the product and the business?